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ONCE

One of the most important advertisers in the country, has a large portfolio of products in constant renewal. Depending on the objectives, the time of year makes different product promotions. Since 2015,  X-ternal is one of the agencies responsible for its design and development.

The “ONCE takes you home” promotion was aimed at increasing awareness of the Extraordinary Christmas draw and giving an image to a product that was not yet positioned in the consumer's mind. Starting from the concept of "going back home for Christmas", a winning moment mechanic was articulated through a promotional microsite, in which everyone who bought a coupon could earn safe discounts to travel with  Alsa and Avanza.

 

In January of 2015, ONCE launched one of its most revolutionary products: “Scratch Salary of your life”, for which X-ternal developed a sales promotion based on the product concept itself.

 

A 3-month promotion carried out entirely online and with a promotional mechanic of winning moments in the form of discount or direct prizes such as gasoline, travel, clothes or hotels and direct discounts for non-winners. All a success of participation with more than 130,000 unique users, more than 200,000 discounts delivered and 150 direct annual awards.

 

In the same year a promotion for the product "SuperONCE" was realized with the objective of rewarding the frequent players and to teach the operation of the game to the new clients. Through the promotional microsite it was possible to obtain important prizes.

 

In 2016, a New Scratch was launched for which a sales promotion was designed based on the "Millionaire for a Day" concept. A digital promotion with direct prizes, draws and the possibility of participating in a second promotion developed on Facebook and live the experience of being a millionaire for a day in Paris.

 

 

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